From $830 a day to $8.5K a day. $25.2K in one weekend.

The challenge

Valentine’s weekend is the one window a perfume brand can’t miss. The question was whether the account could take 2.7× the daily budget without ROAS collapsing.

What we changed

Seven months of purchase data meant Meta and Google knew exactly who to find. We pushed both together for three days, and efficiency rose with the spend.